Google Ads Portfolio — Last 7 Days

Client Performance Breakdown

Client	Status	Spend	Clicks	Impr.	Conv.	CPA	CTR
TMI	Top	$2,585	756	14,719	138	$18.73	5.14%
San Diego Parks	0 Conv	$1,559	54	7,310	0	—	0.74%
St. Joseph (V2)	Strong	$1,410	445	8,370	67	$21.04	5.32%
Tim Wright Law	Strong	$1,371	690	59,067	100	$13.71	1.17%
Sensual Extensions	CPA↑	$1,109	203	17,036	22	$50.41	1.19%
LAPP	Solid	$490	155	20,779	16	$30.63	0.75%
Concord Hair	Low Conv	$392	134	177,440	4	$98.08	0.08%
Sky Spaces	Growing	$193	172	5,099	64	$3.01	3.37%
Sin City Diabetics	Wknd Off	$167	43	5,693	12	$13.92	0.76%
Freedom Alert	Low Conv	$142	153	6,078	5	$28.34	2.52%
GGIS	Efficient	$96	36	3,453	7	$13.71	1.04%
Go Life Safety	0 Conv	$72	14	4,108	0	—	0.34%
Melleka Marketing	Low Spend	$13	5	5,416	0	—	0.09%
PORTFOLIO TOTAL		$9,599	2,860	334,568	435	$22.07	0.85%

Top Campaigns by Spend

Client	Campaign	Spend	Clicks	Conv.	CPA
TMI	Brand - A	$1,019	172	39	$26.12
STJ V2	PMax \| General	$949	296	45	$21.09
TMI	General - C	$569	99	31	$18.34
Tim Wright	PMAX Local General	$538	133	53	$10.15
TMI	Leads-PMax \|\|	$531	305	46	$11.55
STJ V2	Search \| Website Form	$442	136	22	$20.07
San Diego	Donations \| PMax \| Broad	$397	13	0	—
Sensual	Product \| Pmax	$368	73	11.6	$31.72
San Diego	Donations \| Search	$328	26	0	—
Sensual	Product \| Search	$314	60	5.3	$59.25
TMI	Brand - A So-Cal	$235	47	9	$26.12
Sensual	Store Visits \| PMax	$187	12	0.87	$214.94
LAPP	Software - PBU	$181	41	9	$20.11
Tim Wright	PMAX \| Dog Bite/PI	$117	27	6	$19.55
TMI	DSA	$113	74	9	$12.56
Tim Wright	Search \| Car Accident	$105	25	7	$14.98
Sky Spaces	Lawyer \| PMax	$94	29	9	$10.47
Tim Wright	PMAX \| Slip & Fall	$95	40	2	$47.49

Flags & Insights

TMI — $2,585 / 138 conv / $18.73 CPA — Portfolio's biggest spender AND best performer. Brand-A + PMax delivering strong lead volume. No action needed.
Tim Wright Law — $1,371 / 100 conv / $13.71 CPA — Outstanding week. PMAX Local General alone drove 53 conversions at $10.15 CPA. Best CPA in the portfolio.
STJ V2 — $1,410 / 67 conv / $21.04 CPA — Strong after cleanup. PMax General (45 conv) + Search (22 conv). Phone calls turned off, bad keywords paused — already paying off.
San Diego Parks — $1,559 / 0 conversions — RED FLAG. 2nd highest spender with ZERO conversions for the entire week. Donations | PMax Broad ($397) and Search ($328) burning budget. Conversion tracking may be broken, or campaigns need serious restructuring.
Sensual Extensions — CPA spike to $50.41 — Up from ~$27 prior weeks. Store Visits PMax ($187 spend, <1 conv) is the drag. Product PMax and Search still performing at $31-59 CPA. Weekend volume dips hitting hard.
Concord Hair — $392 / 4 conv / $98 CPA — PMax Local Visitors campaigns (SD + Encino) spent $74 combined with 0 conversions. Search campaigns doing slightly better. Local Visitors PMax remains a waste.
Go Life Safety — $72 / 0 conversions — BDA campaign still not converting. Low spend ($10/day) at least limits damage. May need landing page review or expanded targeting.
Sin City — $167 / 12 conv / $13.92 CPA — Efficient when running. $0 spend Sat/Sun (weekend pause). Strong CPA during weekdays.
Sky Spaces — $193 / 64 conv / $3.01 CPA — Sleeper hit. Local Visits driving 49 all_conversions at tiny CPAs. Office Space Search getting 6 conversions. Worth increasing budget.
Freedom Alert — $142 / 5 conv / $28.34 CPA — Search (2 conv) + PMax (3 conv). New ad groups just launched — needs more time to stabilize. Watch next week.

Recommended Actions

Priority	Client	Action
URGENT	San Diego Parks	Audit conversion tracking — $1,559 spent with 0 conversions all week. Check if donation form fire is tagged correctly.
HIGH	Concord Hair	Pause Local Visitors PMax campaigns (SD + Encino) — $74/wk with 0 conversions. Reallocate to Search campaigns.
MEDIUM	Sensual Extensions	Review Store Visits PMax — $187 spend, <1 conversion. Consider pausing or reducing budget to focus on Product campaigns.
MEDIUM	Sky Spaces	Increase budget — $3.01 CPA and 64 conversions is excellent. Room to scale from ~$28/day to $40-50/day.
MEDIUM	Go Life Safety	Landing page + ad copy review. $72 spent with 0 conversions. BDA keywords may need broader reach or page optimization.
MONITOR	Freedom Alert	New ad groups just launched last week. Give 7-10 more days of data before making changes.